FC Bayern goes TikTok

FC Bayern Munich already reaches over eighty million fans via social media on eleven platforms, and the club has currently added another channel, the video-focused social network TikTok. Shortly before Matchday 28’s standout fixture against Dortmund, the record champions launched their profile and since then it’s already enjoyed over half a million video views.

At FC TikTok account users can find exclusive video clips regarding FC Bayern, the players and fans and can use special filters. Additionally, they can quickly and simply begin a dialogue with the club.

In keeping with the motto “Make every second count”, many million people worldwide use the TikTok app to share video clips of a maximum length of fifteen seconds with other users. The platform is characterized by creative, colorfully-designed content and focuses on the user.
How it works.

Users can post short clips with a maximum length of fifteen seconds in portrait format with their mobile phone and creatively design them with music, sounds and filters. The app is simple to use and works in a similar way to other social networks: it displays videos in a timeline, other users can be followed and clips can be liked and commented on. One advantage of TikTok: the app can also be used without an account. Simply scan the QR code and get started!

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