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FC Bayern Munich already reaches over eighty million fans via social media on eleven platforms, and the club has currently added another channel, the video-focused social network TikTok. Shortly before Matchday 28’s standout fixture against Dortmund, the record champions launched their profile and since then it’s already enjoyed over half a million video views.

At FC TikTok account users can find exclusive video clips regarding FC Bayern, the players and fans and can use special filters. Additionally, they can quickly and simply begin a dialogue with the club.

Continue reading “FC Bayern goes TikTok”

In India, TikTok is mostly known for being home to videos of silly antics and movie lip-syncing. However the app currently also has much user-generated political content – a matter of which the corporate seems wary.

TikTok, owned by Chinese tech unicorn Bytedance, recently began displaying a public service announcement, or PSA, to its users when they explore for some politically relevant hashtags. The hashtags that are shown with the psa are the names of prominent politicians or political organizations, including “bjp”, “narendramodi”, “rss”, and “rahulgandhi”, among others. This coincides with the start on April 11 of India’s parliamentary election, which will occurring seven phases over six weeks.

Continue reading “TikTok is asking Indians to guard against fake news this election season”